Makasini Group was born in 2024 from a love of storytelling, strategy, and showing up big.

Founded by CEO Michelle Makasini, Makasini Group is a minority-owned, women-led marketing consultancy specializing in brand storytelling, creative strategy, and social-first campaigns. Taking a fan-first, culture-driven approach, The Group helps brands build authentic, lasting connections with their audiences. With expertise in sports, travel, and hospitality, The Group provides strategic support in partnerships, branding, communications, and engagement. Guided by Makasini’s background as a Division I All-American athlete and award-winning marketing leader, The Group blends discipline, creativity, a team-first mindset, and a competitive edge to deliver work that moves both people and culture forward.

What began courtside — working alongside powerhouse brands — has become a full-court press: stepping out to build something of our own. Today, The Group leads from the front, partnering with teams ready to market smarter, move louder, and play bigger.